Like any fashion forward person, you can always spot a well designed collection from a designer who takes their time to craft and hand select everything down to the material of their products. That’s why I screamed with excitement, when Kelli Murray announced her new brand: RyleeandCru, named after her daughter Rylee and her son Cru. With art being Kelli’s passion, you can count on this brand to be a combination of art, design and fashion and let’s not forget motherhood. All of the beautiful illustrations are done by Kelli and you can even expect a collaboration with Ohcozyknits that will sold exclusively at Murray and Finn. I already predicted that the collection, launching on November 26th, is going to SELL OUT, so set your alarms, you don’t want to miss it.
From her attention to detail and love for branding, the first collection is composed of swans, daisies, geo prints,birds, dots and arrows, let’s not forget to add that all of this is made in the USA.
Here’s a look at some of my favorite styles from the collection. Be sure to follow RyleeandCru + Kelli on Instagram. Don’t forget to check out more of what Kelli is up too because she surely is a jack of all trades; super talented and very inspiring.